ABOUT ME
Hello, my name is Muhammad Shazin, and I’m a digital marketer. I’m currently honing my skills in digital marketing and I love to explore everything from SEO and social media management to paid ads, branding, and content creation.
I am motivated by creativity — I want to find new and exciting ways to help brands reach their audience and generate results that matter. My style is friendly and professional, so ideally, clients of all sizes will be able to engage with me and expand their online presence.
I want to create value with startups, local businesses, e-commerce stores, and businesses interested in building their presence online. Each project I take on is an opportunity to learn, explore ideas and make an impact. If you‘re searching for someone that combines creativity with a commitment to make your business stand out online, I would love to connect!
MY FEATURED SERVICES
SEO
I specialise in increasing your website’s organic traffic and makes your brand more visible by putting it high on search engines.
WEB DEVELOPER
Your website is your window to the world, so I make sure it stays polished and inviting. I design your websites so that they look fantastic.
CONTENT MARKETING
Content marketing is creating and sharing useful content, like blog posts or videos, to attract and engage potential customers.
E-mail marketing
Email marketing is a method of reaching out to people by sending them emails to advertise your products and services.
SEM
SEM (Search Engine Marketing) is all about paying for ads, like Google Ads, to make your website show up higher in search engine and drive positive results.
SMM
Hyper-social media marketing will encompass advertisements on various social media networks and platforms. My primary goal, is to effectively and efficiently connect you with your target audience.
BLOG
Blog 1
Scale Faster Without Losing Brand Soul
Generative AI is no longer a fad; it’s already become an important piece of the marketing stack and workflows for campaigns. Top consultancies and research reports indicate GenAI is being embedded into enterprise tools, and marketing processes, to accelerate idea generation, personalize at scale, and automate repetitive tasks = be clear about the how you will use AI in your Content Funnel. Use AI to generate ideas, create drafts, localize content, ideate thumbnails, draft A/B variants of copy, and go through rapid experimentation, but keep the strategic vision of the brand and the final edits humans led = rubric.create a lean prompt + review workflow, with templates for prompts (e.g., audience, tone, CTA, etc.) and a 2-step human review process (fact-check + brand-voice). Use data signals to inform AI . Feed AI tools with anonymized snippets from your customers (typical objections, best reviews, keywords to take advantage of, etc.); this way the output is more on point and conversions are better. Predictive analytics layered on top of content will also help you prioritize topics.Implement guardrails and ethical considerations. Have the style guide/rubric approved, keep records of content provenance (i.e., what prompt produced what content), and review for compliance if you operate in a regulated industry, modify your operations to use smaller models for routine tasks and more conservative review for public-facing, impact content. Log cycle time savings (e.g., hours saved), content velocity (# of pieces published / month), and .
BLOG 2
Short-Form Video + Social Commerce: Convert Attention Into Sales
Short-form video is the attention currency for 2024–25: platforms continue to prioritize reels/shorts and users increasingly prefer quick, scannable video to learn about products. Marketers who treat short video as a distribution and conversion channel win.The 3-second hook: open with a bold visual or promise. If you don’t hook in 3 seconds, you lose 60–80% of the audience.Content buckets: education (how-to/demo), social proof (reviews/UGC), product-in-use, and behind-the-scenes. Rotate these in a content calendar.Vertical-first production: shoot vertical, add captions, show the product/benefit early, and end with a clear CTA (shop, link, save). Repurpose 30–60s edits into 15s teasers for stories or ads.BufferPaid + organic loop: test top-performing organic clips as boosted posts; scale winners into paid sequences (awareness → consideration → purchase). Use short playlists/ad sets that retarget viewers by watch time.Influencer & UGC mix: scale authenticity by seeding concepts with micro-influencers and layering brand-produced variants that reinforce the same create look .Track watch-through rate, saves/shares, click-through to product pages, and CPM by placement. A simple uplift test: run a product page with short-form “how to” video vs. static image creative and measure conversion lift within 7–14 days. Short-form paid ads frequently lower CPAs when creative and targeting are aligned
BLOG 3
Privacy-First Marketing: Build Resilience with First-Party Data
Ad tech and browser privacy changes have pushed marketers toward first-party data strategies and privacy-preserving measurement. Google’s Privacy Sandbox and industry moves emphasize user choice and new APIs — meaning you’ll need resilient approaches that don’t rely on third-party cookies.Steps to protect your performance Audit what you own: map all customer touchpoints (web, apps, POS, email). Convert signals into consented first-party attributes.ShopifyCentralize with a CDP: capture profiles, consent, event history, and activate segments to ads, email, and personalization engines.Invest in server-side and cookieless measurement: server events, conversion APIs, and incrementality testing are the new baseline for reliable attribution.Contextual and cohort targeting: combine contextual targeting with cohort-based measurement (privacy-preserving) until ecosystem solutions (like Privacy Sandbox APIs) mature.Communicate value to customers: a transparent consent experience (benefits + privacy options) improves opt-ins and data quality.Brands that build direct relationships (via first-party signals) will see better personalization, lower acquisition costs long-term, and more defensible performance measurement. This is also a moment to differentiate: many competitors are still reactive — be proactive and you’ll have an advantage.